3 min readAirless Cosmetic Bottle FAQ & Answers If you're using airless pump bottles for your skincare brand or considering using airless pump bottles, you may find this FAQ post useful.
2 min readWhen it Comes to Cosmeceuticals – Spendthrifters outnumber Pennypinchers, Neuron findings implyA study that looks at the mental processes that drive economic decision-making (Neuron) has shown that consumers often experience both...
2 min readProduct Presentation Over Fine Print & What It Means For Generic Product Lines Brand competitiveness depends on presentation now more than it did 20 years ago. Younger generations of consumers have grown up with...
2 min readStudies Show That Consumers Buy the Product and the Packaging, SimultaneouslyAge-old wisdom tells us not to judge books by their covers. But market analysis suggests that consumers judge products by their covers...