3 Ways Durable Packaging Can Save the Planet
Less Rubbish in The Oceans and Rivers Take a deep breath, close your eyes and imagine the lifecycle of a squeeze tube. It ends in tears,...
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When it Comes to Cosmeceuticals – Spendthrifters outnumber Pennypinchers, Neuron findings imply
A study that looks at the mental processes that drive economic decision-making (Neuron) has shown that consumers often experience both...
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Product Presentation Over Fine Print & What It Means For Generic Product Lines
Brand competitiveness depends on presentation now more than it did 20 years ago. Younger generations of consumers have grown up with...
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Studies Show That Consumers Buy the Product and the Packaging, Simultaneously
Age-old wisdom tells us not to judge books by their covers. But market analysis suggests that consumers judge products by their covers...