Airless Cosmetic Packaging Technology in the Beauty & Wellness Sector in South Africa
Updated: Nov 11, 2021
What is Airless Cosmetic Packaging? What are the Advantages
What Is Cosmetic Packaging?
Airless packaging is a dispensing system that utilizes a piston instead of a tube to dispense the product. Contents stored inside 'airless' containers do not make contact with air until fully dispensed. The technology combines a pump, a specially designed container and a piston at the base which pushes the contents towards the nozzle at the top for perfect dispensing.
While the technology was first introduced by toothpaste manufacturers - the cosmetic industry has since then taken advantage of the many benefits of airless technology.
At present, in addition to packaging having to fulfill the responsibility of protecting the contents, consumers now also expect the packaging to be portable and visually pleasing but also as user-friendly as possible.
Our airless cosmetic packaging solutions are visually pleasing, lightweight and easy to use.
Advantages of Airless Packaging
Airless bottles are lightweight and easy to use - the specially designed container allows the consumer to access all of the content inside the bottle - a feature that lacks in ordinary pump systems.
With minimal decorations and a clean, blank appearance - the airless bottles we offer are easily customizable for branding purposes.
Since the early 2000's, beauty product consumers became increasingly desensitized towards big-budget advertising for ordinary products - thus, expectations for superior packaging and performance have increased tremendously during the last decade.
According to a report by Transparency Market Research, the global airless packaging market is projected to grow staggeringly during the 2020 – 2030 decade.
This unprecedented eruption in demand is partly due to the many advantages new, modern packaging solutions similar to airless packaging systems have bought to the table - advantages which have swayed the general public towards a stern preference for "new" packaging solutions over ordinary "traditional" packaging systems. This is especially the case in the cosmetic brand sector where the products that are being sold such as preservative-free formula creams and serums are extremely sensitive to exposure.
Airless packaging is the ideal solution as the technology counters the issue of excessive air exposure which may compromise the quality of the contents.
Fashionable, and Functional
Because of the piston-technology found in airless pump bottles – most skincare/cosmetic products can be contained and dispensed, including dense and/or runny products.
These products include but are not limited to: